Friday, February 14, 2020

A Reality of Cairos Past and Future Essay Example | Topics and Well Written Essays - 2500 words

A Reality of Cairos Past and Future - Essay Example Cairo's efforts to mange its population is mirrored by a continental program in Africa that aims to decentralize commerce and industries by 2015 (Raychaudhuri 6). In 2005, the Egypt Human Development Report (EHDR) 2005 was published and tackled the problems that overcrowding has brought to the city: it cites that the disparity in resources, prospects and representation is a direct deterrent to national goal of development for Egypt (United Nations Development Programme [UNDP] "Choosing our future: Towards a New Social Contract", 5-6) Crowding in urban areas is a problem that all major cities are facing. Even developed countries also have to deal with issues of disproportion of population and industries. Efforts to balance these trends have come in either redevelopment of stagnating areas or through relocation efforts. The successes of these projects have been intermittent and have done little to stem rapid growth of urban populations. The stories of remote locations becoming ghost towns as residents move to the city is not fiction, it is a reality that aggravates economic and social problems of less developed regions. From the perspective of computer programs that include crowds and other social behaviors associated with it, crowding is seen as something that is important in all growing cities and economies. In many cases, urban overcrowding can either be a 24-hour phenomenon to a city or only an effect of people coming to work in the cities where the human congestion eases as people return to their homes at the end of the day. According to Loscos and his associates, crowding creates a resource base that is essential for development but at the same time, one has to be very careful in encouraging population development because population grow in geometrically and once it finds its momentum, little can be done to control it excluding extraordinary measures without sacrificing growth. Hebding and Glick point out that crowding is though a strongly social behavior, factors that fuel it more powerfully are economic and political factors. People gravitate towards areas that give him best access to resources. A direct economic effect of these movement is on labor markets and even greater impact is made on developing economies were labor maybe more easier than al other economic resources (Bertola 3027-3028). Politics also tend to follow these developments. The greater the development, the greater is the need for administration. Wars have been fought to control cities independently of the countries they are situated in. Cairo historically was a key city in controlling the Nile and gaining access to the rest of Egypt. There is cyclical effect to these developments: population, commercial and industrial density develops economic and political centers while at the same time, the establishments of these centers attract further population multiplication. Population and the availability of labor, political and economic institutions are all key factors that are essential to development (Bergsten). The magnitude of these cities, whether newly developed or ancient ones like Cairo, can be measure by the extent of their population, economy and political significance. Therefore, overcrowding to a certain extent is an indication of a city's

Saturday, February 1, 2020

Analysis of the Macro Environment of Barcelona Football Club Essay

Analysis of the Macro Environment of Barcelona Football Club - Essay Example The main objective of Nunez as the president of the club was to make Barcelona as world-class club. To accomplish this goal, Nunez gave the club stability on the pitch and off the pitch. He had some strict attitudes in himself as the president of the club that intensely affected the image of the club. He held to a stringent policy regarding wages and discipline of the players and the team’s support staffs that actually helped the club to achieve its success. He did not meet demands of players like Maradona, Romario and Ronaldo for the sake of the club. During his era, UEFA Cup Winners’ Cup, Copa del Rey Cup, European Super Cup and many more. His presidency lasted for 22 years as resigned in 2000 after the loss to Real Madrid in the champions League (Hamil, Walters & Watson, 2010, pp. 477-480). PESTEL Analysis of Nunez’s era: The PESTEL analysis discusses the Political factors, Economic factors, Social factors, Technological factors, Environmental factors and Lega l Factors. During the era of Nunez, all these factors led to remarkable changes. This paper discusses on the political and the economic factors. By the start of the era of Nunez, the club and the country came out of the rule of the fascist dictator General Franco (Vincent, 2007, p. 93). He deteriorated the membership model of ownership at the club, reduced club members’ rights and eroded the democracy within the club statutes. Apart from this the degree of government intervention was very low during Nunez’s presidency due to Spain’s transition to democracy (Casals, 2011, p. 112). During his era, there was a lack of transparency regarding the choice of assembly members. During the Nunez era, the emphasis was on the maximization of the club’s economic potential. There was a lack of transparency regarding the accounting procedure, setting and monitoring of the annual budget. The economic situation of the club was not satisfactory during this era. And this le d the club to face almost the problem of bankruptcy at the end of 2003 (Hamil, Walters & Watson, 2010, pp. 477-480) (see Table 1 in the Appendix). The era since Joan La Porta (2003-present): The era of Joan La Porta (2003-2010): Politically and economically weak situation of the FCB was recovered in the era of Joan La Porta. He opposed the former president Nunez and elected as the president of the club on June 15, 2003 (History of FC Barcelona, 2011). And his era lasts to June 30, 2010 (History of FC Barcelona, 2011). He was the most victorious president in terms of prizes won by the club. During his era the arrival of Frank Rijkaard, as the manager of the club and Ronaldinho, as the superstar footballer of the club led to the success of the club. The new style of his management of eventually helped the club to achieve an unbelievable success. His initial era as the president did not start with success. During the starting season of his presidency, the club could not manage to win a single trophy. But he requested players and fans to have faith on the team management and the team ultimately started playing fantastic and fascinating football after the signing of some of the greatest domestic, such as Puyol, Xavi, Valdes, Presas etc. and international footballers, such as Deco, Eto’o, Edmilson etc. His era also underwent from some of criticisms too. Some of the members of his team management thought that he always tried to use his

Friday, January 24, 2020

Americas Great Depression :: American America History

America's Great Depression The Great Depression is probably one of the most misunderstood events in American history. It is routinely cited, as proof that unregulated capitalism is not the best in the world, and that only a massive welfare state, huge amounts of economic regulation, and other Interventions can save capitalism from itself. Among the many myths surrounding the Great Depression are that Herbert Hoover was a laissez faire president and that FDR brought us out of the depression. What caused the Great Depression? To get a handle on that, it's necessary to look at previous depressions and compare. The Great Depression was by no means the first depression this country ever had, but it was clearly the worst. What made it different than the rest? At the time of the Great Depression, government intervention in the economy was higher than it had ever been and a special government agency had been set up specifically to prevent depressions and their associated problems, such as bank panics. This agency was the Federal Reserve Board and it was to have been the loaner of last resorts for banks in order to prevent collapses as had happened during earlier depressions. But as America sees, there is good reason to believe that the Federal actions explain many of the problems that lead up to the stock market crash and the subsequent depression. Although there are many macroeconomics schools of thought, this paper will be concentrating on two initially, Keynesian economics and Austrian School economics. Keynesian economics got its start during the Great Depression with the publication in 1936 of The General Theory of Employment, Interest, and Money, by John Maynard Keynes. Austrian School economics began much Earlier, most notably with the publication in 1871 of Carl Menger's Principles of Economics. While the Austrian theory has Never been mainstream (economist Paul Krugman refers to it as the economic equivalent of the phlogiston theory), its adherents are some of the harshest critics of Ke ynesian interventions. The greater of the two economic systems used has got to be Keynesian. The exact cause of business cycles is one of the biggest problems in economics. There are several explanations. The current Keynesian models rely on what is referred to as "sticky wages" (or "sticky prices") to explain why the cycles occurs. Under these models, wages or prices fail to reach their market clearing level. The Austrian School explanation is that all business cycles are due to government intervention in the economy.

Thursday, January 16, 2020

Female Gender Role and Video Games in the Modern World Essay

Video games are an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. Sixty-five percent of the households in the U. S play video games and two out of five gamers are female. Approximately ninety percent of video games feature men on their covers, and most of the women that are shown on the covers are portrayed in sexual and seductive ways. Female gender roles in video games are primarily presented as sexual object prizes and victims, but on the other hand male gender roles are shown as heroes, villains, and SUPER STRONG! Even the story of the most popular videogame â€Å"Super Mario† is about a hero saving the princess from the super villain Bowser, the male turtle-like monster. This reveals that female gender roles in video games are dependent on men, and women are portrayed as weaker than male gender roles in the game. The battle of equality has been fought by women throughout the generations and cultures, and has now reached the video game industry. If we look at outcomes, women have prevailed in most industry statistics, and there is no reason to believe that their right to be respected, their leadership roles within the games and as well, their ability to produce and develop games within the market place will not be denied. In Katherine Fletcher’s piece â€Å"Confessions of a call of Duty girl: Women in games today, she says that, â€Å"about 40% of the gaming population is made up of women, yet we are severely under represented and if we are represented it is in an overtly sexual way. (Fletcher, 2010) To repeat a commonly held phrase, sex sells, in the gaming industry. According to Fruzina Eordogh, â€Å"Sexually charged conversation is the dominant voice,† (Eordogh) apparently, male gamers want to see â€Å"boobs and skin†. Women who are gamers are frustrated by the lack of respect for their gender playing and creating the games in an organization that, according to Fletcher’s, â€Å"seeks to a ddress the industry’s gender awareness about women in the games industry,† (Fletcher,2010) the hope that this organization will develop a fuller understanding of games and game playing associations. Video games are played globally and have the opportunity to educate cultures about gender equality within the game as well as the equality of game creators. The initial audience for video games was males and focusing on the younger generation. The people making the games were men, starting in their basements; some were professional programmer, hobbyists, and women came late to the math, science and technology related fields, so the men had the advantage from the beginning. Today the gaming industry is a huge global market with 67 billion achieved in 2012, and new reports forecast 82 billion by 2015 easily. It is obviously clear that women will work to be a part of this gaming industry as they were in the growth of film and television. Today there is greater gender equality in the acting profession as well as in production. It is to be noted that today more and more female characters are demonstrating a strength that writers and developers have previously denied them. The field can be challenged when, â€Å"EA Sports, responsible for the lion’s share of sports video games, was recently called out by a 12 year old girl for continually failing to include woman in its smash hit FIFA soccer series and the presence of hyper sexualized female characters is hardly a thing of the past. † (Morris, 2013) Things are changing even in the parts where they aren’t the star in the game; female characters are showing strength and character development. It will take time and constant vigilance for women to achieve gender respect and equality in the field It is interesting to note that women are enjoying the art of playing games. The average age of a gamer is 30 years old and has been playing for at least 12 years. 68 percent of all gamers are 18 years of age or older. 47 percent of players are women, and women who are 18 years of age are over one of the industry’s fastest growing demographics. Another interesting fact is that today, adult women represent a greater portion of game-playing population than boys age 17 or younger. With this demonstration of women involved in playing games, there must be greater sensitivity in gender roles in the games. Women will not put up with old stereotypical attitudes in these games. As their playing numbers increase women will become responsible for making financial decisions that will affect the success or failure of products. If women are not respected in gaming roles, they will make their preferences felt, and the number of sales for a particular product will fall short. As the gap between numbers of gender gamers lessens, the industry ill have to look at the decision of targeting or, creating female- targeted games similar to male targeted games. Possibly the goal should be gender neutral games. to encourage the creative role of women producers in the industry. The development of games that are gender neutral will probably end up to be the industry’s choice. There will always be a small percentage of male and female gamers that prefer the old style stereo typi ng of men and women, but as education today encourage gender neutrality, the majority of gamers will enjoy the neutrality of games. Women will be encouraged to move in to the leadership field with the exiting challenges of creating new products. As in any new field, confusion as to direction can make or break the bank. There is still discussion in the boardrooms about male and female directed games. Some female developers are working on female- only games and are calling them â€Å"the games by girls for girls. † These have been supported by companies such as her Interactive, Girl Games, Girl Tech, Silicon Sisters, and Purple Moon. These are female owned and female staffed. These companies hope to stimulate a female- only market stressing on the fundamental differences between what girls want and like as do boys want and like in gaming. It is of interest to note that older female gamers prefer the gender neutral games. The Wii game has certainly introduced the females to this type of gaming and it has been hugely financially successful. Financial success is always the deciding factor in the market place, and it makes sense to target the untapped female gamer population rather than restricting the market to males only. Keith Stuart, writer for The GuardiN introduces his Article by saying,† Nearly half of the UK’s video game players Re women, and now they are designing and writing them too, in lauding top sellers Gears of War 3, Deus Ex: Human Revolution, as well as Uncharted 3. These three were the biggest game releases last year, and all were written by women. Siobhan Reddy, Studio Manager at Media Molecule says that, â€Å"games development is becoming more appealing to girls as a potential career. † Women have grown up with technology all around them, and in an era where entertainment, games and music are combined. In conclusion, women are growing in the video game and not so dependent on men as leaders. In the singing, men use females in games as sexual objects and remained the hero-who-saved-the-women. As the time keeps passes, our generation enjoys and needs more and more gender neutral games. The sexual exploitation of women in gaming will become a thing of the past in the production of mainstream games, and there will continue to be steady growth in the female production of games. Women went through their struggle in film and television and are well-respected in this industry. There is a beginning recognition of respect for women who are pioneering this gaming industry. The populations of female gamers are rising every day as well, and some day in the future they may even outnumber the male gamers; and most of the game programming companies will do what the â€Å"money† says. So, I can guarantee you that in the near future there will be the same number of female gender video games as the male gender video games and that is gender equality. We will see more and more women in the production field, developing wonderful products for men, women and children.

Wednesday, January 8, 2020

Symptoms And Treatment Of Cardiovascular Disease - 1247 Words

Picture this, one bright afternoon a mother and daughter are having a calm, relaxing day in their local park. They come across a park bench and decide to sit down. Soon thereafter the mother begins to clutch her chest in agony. The pain of having her daughter watch her agony must have been even more excrutiating. She is fully involved in her first ever heart attack. Unlike sudden cardiac arrest, this woman was experiencing a myocardial infarction. The mother was walking, talking and conscious even despite the horrific symptoms that occurred on that horrible day (Hamrick). So don’t let this ever happen to you. Follow the simple steps to get, and stay heart healthy. The scary truth is that this woman is not alone. An estimated fifteen†¦show more content†¦This allows the heart to beat slower and more efficiently to keep blood pressure under control(Moore, Kristine). Some individuals might not have the extra time to do the recommended amount of aerobic activity. Those people should ask themselves, do they have time to have a heart attack? Another activity that takes up time is eating. Growing up, children are taught to eat three square meals a day. That’s breakfast, lunch, and dinner. A study done by the United States Department of Agriculture found that on an average day between 2006-08, Americans age 15 or older spend 67 minutes just eating and drinking. They also found that Americans spend 86.5 minutes eating while multi-tasking. That means that the majority of the times that people spend eating, they are distracted by other things and not focused on what they eat. Becoming hearth healthy also requires a diet that is high in fiber and antioxidants. Foods that are quick to eat on the go such as candy bars or potato chips are the exact opposite of what should be eaten. These foods can be detrimental to heart health. Foods that are high in sugar, sodium, trans fats, and ultimately calories are the absolute worst choices to make. However, these foods are the easiest and cheapest to get on the run and thatâ€℠¢s why many people aren’t heart healthy. What people should do is carefully watch what they put intoShow MoreRelatedCardiovascular Disease And Heart Disease981 Words   |  4 PagesCardiovascular disease has reportedly been the number one disease killer for men and women in the United States of America. Every one out of four deaths is caused by heart disease in the United States alone (Centers for Diseases Control and Prevention). Heart disease refers to the different types of conditions and symptoms that can affect the one’s heart and its functions to the body (Mayo Clinic). Cardiovascular/Heart disease has many causes and conditions, prevention methods and symptoms, andRead MoreCardiovascular Programming : Individuals With Cancer1379 Words   |  6 PagesShiloh Sumrall EXS 218, Spring of 2015 Cardiovascular Programming; Individuals with Cancer Cancer is a complex disease, but its main components must be understood to properly program effective cardiovascular training with the client in mind. The creation process of cancer initiates when there is damage to an individual’s DNA (deoxyribonucleic acid) within normal cells. This damage leads to the formation of cancer cells. In a healthy cell whose DNA is undamaged, the cell grows and divides in uniformRead MoreHeart Diseae Informative Outline882 Words   |  4 PagesCOM 110 Informative Outline Heart Disease in Women Introduction Greeting: Hello Everyone, My name is Shelly Kutschenko and I’m here to talk about Heart disease in women Attention getter: Heart Disease is the leading cause of death in women in the United States. According to The Center for Disease Control (CDC), heart disease claimed more than 292,188 women’s’ lives in 2009, that’s 1 in every 4 female deaths. The National Coalition of Heart Disease states that â€Å"A woman dies every 34 secondsRead MoreWomen and Heart Disease Essay1560 Words   |  7 PagesIntroduction The topic I will explore is heart disease in women. The question, what do healthcare providers need to know about cardiovascular disease in women and how their symptoms and presentation differ from men will be discussed. 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Wit hin each of these disorders I will provide behavioral criteria, incidence rates, causes and treatments options for each of the disorders. The first disorder I am going to discuss is the neurodevelopmental disorder, Down Syndrome. Down Syndrome has always been fascinating to be as to its causes and its effects on people. Down Syndrome is congenitalRead MoreOne Beat At a Time Essay1318 Words   |  6 PagesOne Beat at a Time When we think of cardio vascular diseases, we usually always associate them with the loss of a family member or friend. Almost everyone knows of someone who is affected by these tragic diseases. Since the ancient times, there have been clues left showing possible cardio vascular diseases within the Egyptian families. The earliest proof of a cardio vascular disease is of a 3,500 year old Egyptian mummy with a serious case of arthrosclerosis, which was identified via modern CTRead MoreHutchinson-Gilford Progenia Syndrome (HGPS) Essay1345 Words   |  6 PagesHutchinson-Gilford Progeria Syndrome (HGPS) is an extremely rare genetic disorder where symptoms resembling aspects of aging are displayed at a very early age (Progeria 101). A genetic disease is an illness caused by one or more abnormalities in the genome, especially a condition that is congenital (present from birth). Genetic diseases are rare and may or may not be heritable. There are thousands of extremely rare genetic diseas es, one being Progeria. Progeria affects its victims and their families more thanRead Moreexecutive summary Essay897 Words   |  4 Pages10/07/2014 Executive Summary Introduction Cardiovascular disease is a substantial concern and has emerged as one of the leading health issues. In examining cardiovascular disease, its incidence is astounding. Each year approximately one million men and women die, averaging one death every thirty three seconds (Heart, 2013).The death rate for cardiovascular issues such as myocardial infarction and CHF claim more lives than cancer and Aids combined. Heart disease will be the number one cause of death by

Tuesday, December 31, 2019

A Guide to the IB Middle Years Program

The International Baccalaureate ® Diploma Programme is growing in popularity at high schools around the world, but did you know that this curriculum is designed only for students in grades eleven and twelve? It’s true, but it doesn’t mean that younger students have to miss out on the IB curriculum experience. While the Diploma Programme is only for juniors and seniors, the IB also offers programs for younger students. The History of The International Baccalaureate ® Middle Years Programme The International Baccalaureate first introduced the Middle Years Programme in 1994 and has since been adopted by more than 1,300 schools around the world in more than 100 countries. It was originally designed to meet the growing needs of the students in the middle level, which roughly equates to students ages 11-16, at international schools. The International Baccalaureate Middle Years Programme, sometimes referred to as MYP, can be adopted by schools of any kind, including both private schools and public schools. The Ages Levels for the Middle Years Program The IB MYP is targeted to students ages 11 through 16, which in the United States, typically refers to students in grades six through ten. There is often a misconception that the Middle Years Programme is only for middle school students, but it in fact offers courses for students in grades nine and ten. Should a high school only offer grades nine and ten, the school may apply for approval to teach only the portions of the curriculum that relate to their appropriate grade levels, and as such, the MYP curriculum is often adopted by high schools that embrace the Diploma Programme, even if the lower grade levels are not offered. In fact, due to the similar nature of MYP and the Diploma Programme, the IB’s Middle Years Programme (MYP) is sometimes  referred to as Pre-IB. Benefits of The Middle Years Programme Course of Study The courses offered in the Middle Years Programme are considered to be preparatory for the highest level of IB study, the diploma program. However, the diploma is not required. For many students, the MYP offers an improved classroom experience, even if the diploma isn’t the end goal. Similar to the diploma program, the Middle Years Programme focuses on providing students with a real-world learning experience, connecting their studies to the world around them. For many students, this form of learning is an engaging way to connect with materials. In general, the Middle Years Programme is considered more of a framework for teaching rather than a strict curriculum. Schools have the ability to design their own programs within set parameters, encouraging teachers to embrace best practices in teaching and cutting edge technology in order to create a program that best fits with the mission and vision of the school. A holistic program, MYP focuses on the student’s entire experience while providing rigorous studies that are implemented through varied learnings strategies. The Approach to Learning and Teaching for the Middle Years Programme Designed as a five-year curriculum for approved schools, the MYP’s goal is to challenge students intellectually and prepare them to be critical thinkers and global citizens. Per the IBO website, â€Å"The MYP aims to help students develop their personal understanding, their emerging sense of self and responsibility in their community.† The program was designed to promote the fundamental concepts of â€Å"intercultural understanding, communication, and holistic learning.† Since the IB Middle Years Programme is offered globally, the curriculum is available in various languages. However, what is offered in each language may vary. A unique aspect of the Middle Years Programme is that the framework can be used in part or in whole, meaning schools and students can elect to engage in a few classes or the entire certificate program, the latter of which carries specific requirements and achievements that must be attained. The Middle Years Programme Curriculum Most students learn best when they can apply their studies to the world around them. The MYP places a high value on this type of immersive learning and promotes a learning environment that embraces real-world applications in all of its studies. To do so, the MYP focuses on eight core subject areas. According to IBO.org, these eight core areas provide, â€Å"a broad and balanced education for early adolescents.† These subject areas include: Language acquisitionLanguage and literatureIndividuals and societiesSciencesMathematicsArtsPhysical and health educationDesign This curriculum typically equates to at least 50 hours of instruction in all of the subjects each year. In addition to taking the required core courses, students also participate in an annual interdisciplinary unit that combines work from two different subject areas, and they also participate in a long-term project. The interdisciplinary unit is designed to help students understand how different areas of study integrate in order to provide a greater understanding of the work at hand. This combination of two different areas of learning helps students make connections between their work and begin to recognize similar concepts and related material. It provides an opportunity for students to delve deeper into their studies and find greater meaning behind what they are learning and the importance of the material in the greater world. The long-term project is a chance for students to delve into topics of study about which they are passionate. This level of personal investment in learning usually means students are more excited and engaged in the tasks at hand. The project also asks students to maintain a personal journal throughout the year to document the project and to meet with teachers, which provides ample opportunity for reflection and self-assessment. In order to qualify for the Middle Years Programme certificate, students much achieve a minimum score on the project. The Flexibility of the Middle Years Program A unique aspect of the IB MYP is that it offers a flexible program. What this means is that unlike other curriculums, IB MYP teachers are not constrained by set text books, topics or assessments, and are able to use the framework of the program and apply its principles to the materials of choice. This allows for what many consider to be a greater level of creativity and the ability to implement learning best practices of any kind, from cutting edge technology to current events and teaching trends. In addition, the Middle Years Program doesn’t have to be taught in its full format. It is possible for a school to apply to be approved to offer only a portion of the IB. For some schools, this means only offering the program in a few of the grades that typically participate in the Middle Years Programme (such as, a high school offering the MYP only to freshmen and sophomores) or a school can request permission to only teach some of the eight typical subject areas. It is not uncommon for a school to request to teach six of the eight core subjects in the final two years of the program. However, with flexibility comes limitations. Similar to the Diploma Programme, students are only eligible to receive recognition (the diploma for higher levels and a certificate for the Middle Years) if they complete the full curriculum and achieve the required standards of performance. Schools wishing their students to be eligible for these forms of recognition must register to participate in what the IB calls the eAssessment, which uses students’ ePortfolios of coursework to evaluate their level of achievement, and also requires students to complete on-screen exams as a secondary measure of aptitude and achievement. A Comparable International Program The IB Middle Years Programme is often compared to the Cambridge IGCSE, which is another popular international education curriculum. The IGCSE was developed more than 25 years ago and is also adopted by schools worldwide. However, there are some key differences in the programs and how students from each assess their preparation for the IB Diploma Programme. The IGCSE is designed for students ages fourteen to sixteen, so doesn’t span as many grades as the Middle Years Programme, and unlike MYP, the IGCSE offers set curriculum in each subject area. Assessments for each program differ, and depending on a student’s learning style, may excel in either program. Students in the IGCSE often still excel in the Diploma Programme but may find it more challenging to adapt to the varied methods for assessment. However, Cambridge offers its own advanced curriculum options for students, so switching curriculum programs isn’t necessary. Students wishing to participate in the IB Diploma Programme typically benefit from participating in the MYP instead of other middle-level programs.

Sunday, December 22, 2019

Nike Inc. The Powerhouse Of The Sporting Goods And...

Nike Inc. has been the powerhouse of the sporting goods and apparel industry for years. Headquartering its powerful brand from Beaverton, Oregon, the company was founded on September 8, 1969 by Phil Knight, with a mission that emphasizes â€Å"design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services.† The rapid growth of the brand has led to heightened sales and endorsements in the United States, as well as incredible market performance in Europe and Asia (Morningstar). To maintain a competitive advantage in a clustered market, Nike has expanded its business across several sectors of the sports world, including Running, Training, Golf, the Jordan Brand, Elite, and many more. The company focuses on innovative products that are of high quality and appeal to the eye. For example, Nike released a preview of its high-tech, self-tying shoe from the famous â€Å"Back to the Future† films; the Nike Mags. A major reason why Nike has crushed profit expectations for nearly 4 consecutive years is due to the diversity of its products and its efficient outsourcing tactics. Furthermore, consumers are attracted to the brand itself, and one analyst said that roughly 80% of Nike shoes are bought for lifestyle purposes, not for a particular sport. At $50.57 per share, the company is performing below the target stock price, but optimism is high for a company that continues to exceed annual expectations. Growth for the next 5 years is expected toShow MoreRelatedBusiness Description And Growth Strategies1000 Words   |  4 PagesBusiness Description Growth Strategies: DICK’S Sporting Goods, an American sporting goods retailer, was founded in 1948 by a young but up-and-coming 18-year-old Dick Stack. Upon being rejected from presenting his new idea by the owner of the Army surplus store he worked at, Dick received a $300 loan from his grandmother and blossomed that investment into much of the product line you examine today when visiting a DICK’S sporting goods location. As of today, Ed Stack, Dick’s son, is the currentRead MoreBusiness Analysis : Athletic Apparel1301 Words   |  6 Pages Athletic Apparel companies are a growing niche market in the Textile and Apparel Clothing Industry. This market has exploded in recent years as activewear companies moved from exclusively outfitting athletes to offering comprehensive lifestyle brands, this trend is expected to continue with analysts indicating 50% growth by 2020. Under Armour, Inc. (â€Å"UA†) is a leading athletic apparel and active lifestyle brand that specializes in â€Å"development, marketing and distribution of branded performanceRead MoreAthletic Footwear Industry Analysis13423 Words   |  54 PagesAthletic Footwear Industry Analysis Group #1 TABLE OF CONTENTS SECTION PAGE Table of Contents 2 Industry Analysis 3 Nike Firm Analysis – 9 Adidas Firm Analysis – 15 Asics Firm Analysis – 21 Puma Firm Analysis – 27 Mizuno Firm Analysis – 33 New Balance Firm Analysis – 39 Skechers Firm Analysis – 45 I. Industry Definition The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athleticRead MoreUnder Armour Case Analysis Essay6076 Words   |  25 Pagesinnovative gears and apparels to help stay ahead of their competitors. Under Armour finds it extremely important to maintain relationships with their managers and more importantly with professional teams. The company has prided itself on maintaining a competitive advantage by always having top notch products and adopting new strategies and ideas to outcompete the rivals. The company strategy and initiatives clearly seems to be working since Under Armour is able to compete with Nike and Adidas. UnderRead More The Nike Co. Essay3243 Words   |  13 Pages NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds number one shoe company andRead MoreNike Marketing Plan Essay7652 Words   |  31 PagesNike Marketing Plan By: Marketing Management Ââ€" MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four Ps of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. BusinessRead MoreAdidas Marketing Plan20768 Words   |  84 Pages Executive†©Summary†© †© Adidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©companyRead MoreAdidas Marketing Plan20779 Words   |  84 Pages Executive†©Summary†© †© Adidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriers†©holding†©it†©back†©from†©becoming†©a†©more†©dominant†©and†©thriving†©companyRead MoreSummary Article Nikes Dispute with the University of Oregon9247 Words   |  37 PagesEncyclopedia Nike, Inc. is a major publicly traded Public company A publicly-traded company is a company that has permission to offer its registered securities for sale to the general public, typically through a stock exchange, or occasionally a company whose stock is traded over the counter via market makers who use non-exchange quotation services.-Securities... sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton Beaverton, Oregon BeavertonRead MoreAthletic Shoe and Nike4456 Words   |  18 PagesNIKE 1 Nike has always remained on the preference list of athletes and  athletic  footwear  was indeed the first category of products launched by the company more than 30 years ago. Today, you can see the craze for its products, not only among athletes, but also among golfers and other sportspeople. Apart from that,  Nike  shoes  and other accessories have also become the favorite  fashion  products for teenagers. Thus, fashion, elegance and achievements are some of the associated attributes of Nike